Amazon SEO or Amazon Search Engine Optimization is the process of optimizing product listings on Amazon to rank higher in Amazon’s search engine results pages (SERPs). In simpler terms, it is the practice of improving the visibility and ranking of your products on Amazon’s search engine to increase traffic, sales, and revenue.
Amazon’s search engine algorithm is different from Google’s algorithm, and therefore, Amazon SEO strategies are different from traditional SEO strategies. Amazon’s algorithm takes into account various factors such as keywords, product title, description, reviews, images, and pricing to rank products in the SERPs. Therefore, optimizing these factors is critical to improving product rankings.